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Atlas Digital CORE Integration

Rick Seemann Updated by Rick Seemann

Read Time: 3 mins

Automate Broadband Sales with Atlas Digital Group + Sonar

Accelerate sales. Reduce errors. Close the loop.

When a customer places an order, you want everything to work. No delays. No dropped steps. Just smooth handoffs from your website to your back office.

That’s what you get when you connect Atlas CORE to Sonar.

CORE gives you a conversion-optimized, rules-based sales engine across all channels. Sonar handles your billing, provisioning, and customer management. Together, they create one clean pipeline from sale to install— fully automated and trackable.

How the integration works

Here’s what can happen when you connect Atlas CORE to your Sonar instance:

  1. A customer places an order through your CORE-powered buyflow.
  2. CORE sends that order data to Sonar in real time using API calls.
  3. Using CORE’s data, Sonar creates the customer account, associates the products and services, schedules the install, and can even initiate billing.
  4. Successful automations are automatically synced back to the CORE ordering system.

You don’t have to rekey data. You don’t have to follow up manually. The entire process runs on its own.

What you gain

Fewer errors

When you rely on manual handoffs between systems, things break. Wrong products assigned. Mistyped information. Delayed installs.

This integration fixes that. Your data flows automatically—accurately and instantly.

Faster installs

No more waiting to get an order into your billing system. Sonar gets the order the second it’s placed. That means faster activation and fewer missed opportunities.

Lower ops cost

Automation cuts down on labor. Your team spends less time managing systems and more time improving service.

Better visibility

With Atlas CORE and Sonar connected, you can track orders across the full lifecycle—from click to install. You’ll see what’s working and where to improve.

“Our team designed this integration to eliminate friction after the sale. We want our operators to focus on growth, not data entry. With our successful integration to Sonar’s powerful API, our clients are able to streamline their back-office in a remarkable way.”

— Chad Neuhaus, COO, Atlas Digital Group

Why this matters now

Broadband providers are under pressure. You’re competing for limited attention. You’re deploying capital fast. You need every system to work together.

Most operators still treat sales and provisioning like separate workflows. That’s a mistake.

With Atlas CORE + Sonar, you connect your digital storefront to your operational engine. It’s one continuous system—and it works at scale.

In 2024, operators that automated post-sale provisioning saw 23–37% faster time to install, according to internal Atlas benchmarks. Operators using CORE’s address-level targeting + Sonar’s provisioning reduce fallout and improve install accuracy by 30–40%.

What’s next?

If you’re already a Sonar customer, you can connect your system to Atlas CORE and be fully operational in a matter of weeks. You don’t need to rebuild anything. Just bring your team, your Sonar instance, and your operational goals.

Already using CORE? We’ll scope the integration into your launch or ongoing ops work.

If you’re new to both, we’ll walk you through what a fully automated sales and provisioning flow looks like.

Reach out. Let’s connect the dots.

FAQ

Why should I consider Atlas CORE?

Atlas CORE improves sales conversion by 3–5x compared to legacy tools. It creates smarter, faster sales experiences that help you turn more website traffic into paying subscribers—without adding complexity to your operations.

You’ll also streamline order flow into your back-office systems and get full visibility into what’s working. CORE isn’t just about taking orders—it’s about accelerating growth with better sales execution, personalization, automation, and data.

Does this replace my provisioning or billing systems?

No. Sonar stays your system of record. CORE just feeds it clean order data automatically.

What data gets passed?

Order type, address, package info, install preferences, payment details, and customer metadata.

What happens when serviceability changes?

CORE’s rules engine can update offers in real time. When serviceability statuses change for a particular address or market, our availability system adjusts automatically, ensuring accurate results and offers are presented with each address check.

What if I have other tools connected to Sonar?

No problem. CORE is designed to work alongside your CRM, marketing, and GIS tools. It won’t interfere.

 

How did we do?

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